When any devotee asks Sai for Naam, He asks is Naam some kind of a commodity that can be sold or bought?
Sai adds that nowadays so many of them have opened shops for selling Naam. They advertise in newspapers the place, date, day, time, etc where 25000 people will be given Naam. Many people fall prey, come and wait in queue for the same. Sai asks, is this the way to give Naam?
He says it is a very valuable mantra, the meaning and purpose of which is proper concentration of the mind. Naam is like a priceless gem, which we have to link to the mind for our spiritual progress!
Placing supreme importance to Naam, Sai reminds us that it cannot be compared to any ordinary jewels or ornaments. Just like we hide our jewellery in a locker, we must preserve Naam in our hearts and throughout the day, as much as possible, keep chanting the same. This alone shall help us cross the ocean of life safely and attain divinity to reach the abode of Lord!